Walter Kuemmerle, William J. Coughlin Describes a potential trans-Atlantic merger between two young companies in the Internet space. Both companies were started in At the time of the case Aprilthe two companies are world-market co-leaders and discussing a merger.
It is impressive from a purely promotional standpoint to stand back and watch their selling strategies unfold and how well orchestrated they are. From e-mail blasts, to inserts in our local newspaper, to the hand-outs and one store even hired a greeter just for the holidays, the promotional strategies are all aimed at driving up foot traffic.
This is designed to capture all the shopping done for the big feast many families are planning to have at home. Another approach stores are taking is to use all available senses to get the customer completely into the experience of the holiday before they buy anything. Using scents and smells, and offering free samples of pumpkin cookies and cider, staying open longer hours and stocking the front of their store with Thanksgiving decorations, the local drug store has transformed itself into a celebration of the holidays.
This store is offering free prescriptions for six months if a person moves from their existing pharmacy to this one. The Thanksgiving promotions at the local cafes and restaurants however are the most interesting. One is offering a ready-to-go Thanksgiving dinner and tickets for a family of four to see the latest Harry Potter film at the local Imax theatre.
How is Harry Potter related to Thanksgiving?
I asked him how sales were going. He said it was brisk and the tickets had to be made transferrable to other films as many of the parents weren't into Harry Potter, they wanted to see another film instead.
Outside of that one glitch the promotion was wokring. Another one of the more interesting promotions was for a tour operator that had coordinated with a Las Vegas hotel to offer package travel to Las Vegas leaving at midnight on November 24th and lasting until Sunday night the 28th.
They were marketing the travel package to married men as the "Mother-in-Law Escape Holiday " playing up the chance to have a romantic weekend in Las Vegas with their wives instead of being anchored down to boring relative get-togethers.
I called to check on how sales were and they were sold out. No doubt this program resonates with couples who want to freedom to spend their free time as they choose.View Homework Help - Case27_Vacationspot from STRATEGY MGT_1 at Virtual University of Pakistan. This spreadsheet supports student analysis of the case initiativeblog.com & Rent-A-Holiday.
Book cheap vacation packages for romantic travel, family vacations and weekend getaways. Find the best travel discounts and deals with Expedia's Price Guarantee. initiativeblog.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas, apartments, and bed and breakfast places) around the world. Describes a possible transatlantic merger between two young companies in the Internet space. initiativeblog.com, based in Seattle, and Rent-A-Holiday headquartered in Brussels, both offer online listings and reservations for independent leisure lodging (ie, villas, apartments and bed and breakfast places) around the world.
The problem from their point of view was that they felt Rent-a-Holiday executives like they want to move the price ratio to disadvantageous point for initiativeblog.com and take part in the merge with even lower price then ratio.
Home» initiativeblog.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups initiativeblog.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups HBS Case Analysis This entry was posted in Harvard Case Study Analysis Solutions on by Case Solutions.
“The combination of the broad and unique selection of getaways from initiativeblog.com, discounted hotel rates from initiativeblog.com, and the Expedia hotel directory creates the largest and most compelling lodging offering on the Internet,” said Richard Barton, president and CEO of Expedia, Inc.
Essay Instructions: I will email the case, titled "VacationSpot. & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups" to email address: Question on page 11 of the case needs to be answered.
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[ Order Custom Essay ] [ View Full Essay ]. initiativeblog.com, based in Seattle, and Rent-A-Holiday, based in Brussels, and offer an online catalog and reservations for individual recreation (such as villas, apartments, and bed and breakfast places) around the world.