Manufacturing process of nike products

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Manufacturing process of nike products

Develop holistic performance measures Summary Innovation is a cornerstone of the Nike brand. Our company was founded by two visionaries, Bill Bowerman and Phil Knight, who set out to reinvent athletic footwear.

Over the past decade, our drive to design and produce better, faster, lighter products has evolved into an even more ambitious agenda — to embed long term sustainability into our business.

This broader vision calls for new approaches to design, management, partnership and new tools and metrics to support integration and adoption throughout Nike. As internal efforts took hold, the focus expanded externally.

Nike is now reinventing its supplier, industry and business relationships. It is leading industry efforts for systemic change and pursuing an agenda of truly disruptive innovation. Nike Dare to Dream video: We have come a long way, from our association with the discontent of globalization in the lates and subsequently establishing one of the first corporate responsibility CR departmentsto setting the bar in embedding sustainability into business practice.

We no longer view sustainability as option. Rather it is a business imperative, an innovation opportunity and a potential competitive advantage.

The definition of business performance is expanding. Innovation is being redefined. Expectations are being redefined. At Nike, we believe the world must innovate faster for growth that is good for all. The legacy of innovation in search of better, lighter, faster product performance evolved and deepened over time.

It drives every department, process and person in our company — from the product design process, through production, marketing and distribution. Phil and Bill had a vision that sparked and guided their innovation and approach.

Nike: Product development from concept to customer

While the business has evolved and grown exponentially, that single-minded vision continues to feed innovative thinking, design and business practices today. The company also went through a reorganization to align more closely to consumers. Within this change, the company moved to embed sustianbility across the company with finance and product teams taking a greater role in the process alongside our VP of CR.

In the early s, public reaction to labor practices in factories from which we sourced production triggered innovations in how we oversee and manage our supply chain. We took responsibility and developed stringent standards for our manufacturing partnerships - the Code of Conduct CoC.

While the CoC became a significant priority for us and our business partners, it was clear that there still was more to be done to oversee and manage our supply chain. We formed the CR committee of the Board.

We disclosed our factory locations. We took measures to share information about our expectations and our progress against strict operational guidelines. These moves signaled our seriousness about the issue and our desire to move quickly and find solutions.

The action with the greatest impact has been transparency.

Manufacturing process of nike products

It has enabled us to better comprehend the problems and shape more approriate solutions. We consolidated CR functions under the the newly created VP of CR position, led by Maria Eitel, which brought together our labor and environment strategies.

These two important management shifts — the installment of an internal governance model and formalization of CR Reporting put us in the position to proactively manage our whole sustainability agenda.Nike’s manufacturing revolution includes both modernization, improving what they are currently doing, and innovation, which looks to new methods of enabling large-scale changes in .


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Most raw materials in NIKE’s supply chain are sourced in the manufacturing host country by independent contractors. Overseas manufacturing of products features in the strategies of rivals Under Armour Inc. (UA), VF Corporation (VFC), Lululemon Athletica Inc. (LULU), and Adidas AG (ADDYY) as well.

Operation management Nike's Operations management concerned about forecasting, controlling, designing, operating, and scheduling business operations in the production of Nike foot ware.

Distribution Strategy of Nike | Management Paradise